Who Owns Virgin Voyages and How It All Started?

I recently had the honor of interviewing Virgin Voyages CEO Nirmal Saverimuttu about the cruise line’s impressive growth as the brand looks forward to welcoming its fourth ship, Brilliant Lady, in September 2025. But with the fleet of Lady ships about to grow, I couldn’t help but reflect back on how the adults-only cruise line got its start in the competitive cruise industry. I went on a deep

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Celebrity Cruises Moves to Digital-Only Shore Excursion Tickets

In today’s digital age, it’s still a surprise that cruise lines print tickets for shore excursions, but Celebrity Cruises is changing its procedures. Guests setting sail to the Bahamas recently on Celebrity Reflection received a letter from the cruise line touting a “subtle but meaningful update.” In the letter, Celebrity Cruises announced that the ship’s Shore Excursions

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