Disney Cruise Line to Debut New Retail Spaces on Disney Adventure
Retail spaces onboard cruise ships can be big money-makers for cruise lines since many guests love to return home with branded merchandise and other souvenirs from their vacation at sea.
Disney Cruise Line, arguably an industry leader in sales from onboard shops, given the popularity of its iconic characters, has announced it will introduce all-new retail experiences on the new-build Disney Adventure.
Disney Adventure is in the final stages of construction at the Meyer Werft shipyard in Wismar, Germany, and will be based in Singapore when she enters service in December 2025.
Three new shopping spaces will feature Disney-branded goods, as well as co-branded merchandise.
For the first time, the World of Disney store, already found at the company’s land-based theme parks, will be offered at sea. The shops feature a wide range of merchandise such as clothing, stuffed animals and characters, Disney memorabilia, Mickey Mouse ears, and a whole lot more.
Onboard Disney Adventure, a new line of goods will also be introduced in the shop, modeled on the natural and cultural aspects of Southeast Asia, the region where the ship is slated to sail for at least the next five years.
The National Geographic Store will open onboard the new ship as well, selling products that are co-branded with National Geographic and Disney. Featured goods include clothing, toys, and adventure-inspired merchandise.
Fans of Duffy and Friends, Disney’s famous bear character, are sure to enjoy the Duffy and Friends Shop, which will sell stuffed versions of Duffy and his cohorts in a variety of nautical clothing.
Ship Will Offer Exclusive Retail Spaces for Concierge Guests
Disney Adventure will feature some exclusive shopping opportunities for guests booking the ship’s Concierge-level accommodations. Two stores — Palace Treasure and 3 Wishes, will be accessible only to Concierge guests.
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Cruisers staying in Concierge staterooms and suites receive exclusive perks like priority boarding, access to a private Concierge lounge and sundeck, and the services of a concierge team.
Palace Treasures will sell jewelry and luxury items while 3 Wishes will offer unique clothing and high-end souvenirs.
Other retail spaces already offered on Disney Cruise Line ships will open on Disney Adventure, too, including luxury shops like Diamonds & Wishes, and Treasures Untold, both selling collectibles and keepsakes.
With the launch of Disney Adventure just six months away, the line has been revealing more of its onboard offerings.
It announced earlier this year that the 6,000-guest ship will introduce the Marvel Style Studio, a high-end salon where kids and adults can be transformed into their favorite superhero, such as Iron Man, Spider-Man, or Captain America, for instance.
As the ship nears completion, exterior touches are being added. Just days ago the shipyard installed 18-foot-high statues of Mickey Mouse and Minnie Mouse onto the stern of Disney Adventure. The characters, dressed as ship captains, were lifted by crane onto the back of the ship — a Disney cruise line tradition.
When she enters service on December 15, 2025, Disney Adventure will begin sailing 3- to 5-night cruises to nowhere roundtrip from Singapore.
The 208,000-gross-ton ship, formerly known as Global Dream, was purchased by Disney Cruise Line in 2022 after her parent company, Genting Hong Kong, went bankrupt. The ship was about 70% complete at the time of the acquisition.
Disney Cruise Line to Debut New Retail Spaces on Disney Adventure