Guests Badgered by Non-Stop Royal Caribbean Welcome Emails Due to Glitch
Key Aspects:
Thousands of booked passengers have been receiving the same welcome emails from Royal Caribbean for weeks.
This is likely due to a technical glitch, though some are wondering if the daily emails are part of a marketing tactic.
The repeated emails are all the same and do not contain any new information about guests’ bookings.
Thousands of future Royal Caribbean guests are feeling a little too welcomed by the cruise line.
While it’s exciting to get that first confirmation email after booking your sailing, some guests have been getting the same welcome email over and over again for weeks.
The email is Royal Caribbean’s standard template for confirming that guests have booked their sailing and encouraging them to manage their booking, download the Royal Caribbean App, and to pre-book onboard packages.
“Woohoo! You’re officially booked, and we’re thrilled you’ll be joining us on your boldest vacation yet,” every email begins.
Impacted guests have reported that every email is identical and does not contain any new information or changes to their booking, which many have anxiously verified by checking their reservations online or on the app.
“I booked my June 2026 cruise back in December, and finished paying it off in February. When I booked it, and every time I made a payment, I got one of those welcome aboard emails, which I thought was weird but whatever. Now I seem to be getting them almost every day??,” one guest posted on Reddit.
The cruiser quickly learned that they were not alone, as several others said that they had been badgered by non-stop welcome emails going as far back as February.
“I was about to post the same question! So glad it’s not just me. It’s been a couple of weeks of receiving the same email daily,” another impacted guest replied to the post.
“Yeah I have been getting the same email just about every day or at least every other day for the last month or so,” another chimed in.
Cruise Hive has confirmed that guests booked to sail on Harmony of the Seas, Star of the Seas, and Independence of the Seas have been bombarded by the emails, but it’s very likely that more ships in the fleet have been affected.
Are The Emails a Glitch or Marketing Tool?
It’s unclear when the barrage of welcome emails will finally stop, and Royal Caribbean has not confirmed the cause behind them.
While the repetitive messages are most likely related to a glitch, some are wondering if it is a marketing tactic to encourage guests to pre-book onboard packages and shore excursions. These purchases can be made as soon as the cruise is booked.
“I’m getting the sense that their add on bookings aren’t quite what they were anticipating, so they’re pushing out as much marketing as possible to people to book drink packages, dining, and all of the other upcharge stuff that people are foregoing,” one cruiser theorized.
Per guests who have called Royal Caribbean, the cruise line is aware of the glitch and is working on a resolution.
“RC has been having issues…I called customer service and they said it’s a known issue being worked on,” one guest said in a Star of the Seas Facebook group.
As Royal Caribbean has been experiencing record-breaking bookings and a sharp rise in revenue throughout 2025 and the first part of this year, it’s also hard to believe that the emails are related to an ulterior motive.
Email Glitches Have Happened Before
This isn’t the first time Royal Caribbean has dealt with a technical glitch, and it likely won’t be the last. These things simply happen from time to time.
For example, Cruise Hive reported on an app glitch in May 2025, in which mobile users were flooded with a series of repeated push notifications about “test segments.”
Some received up to 40 notifications from the app, which came fast and furious, before the glitch was fixed.
Similarly, the Royal Caribbean app accidentally sent a safety briefing reminder to all booked guests on February 2, 2023, whether they were embarking on a cruise that day or their vacation was still months away.
Speaking specifically to email issues, Royal Caribbean’s sister-brand, Celebrity Cruises, also dealt with a major glitch last year. Due to the issue, thousands of guests received incorrect emails about itinerary chances that didn’t exist.
Guests Badgered by Non-Stop Royal Caribbean Welcome Emails Due to Glitch